Jeff’s Belgian inspired brews garnered enough praise from friends and neighbors that Jeff and Kim took their basement brewery commercial in 1991. Kim, social worker by day and mother to two always, began the marketing process by knocking on their neighbor's door. Artist Anne Fitch was that neighbor, whose watercolors came to help craft the New Belgium brand for 25 years, including the original Fat Tire label. Our new Fat Tire cruiser is still handcrafted by a painter, Leah Giberson, but this time it's photorealism instead of a watercolor.

Bringing on Peter Bouckaert, a Belgian Brewmaster previously working at Rodenbach, in 1996 helped influence our love of sour beers. Moving forward, Peter would take the brewing reins as Jeff began pursuing other interests. In 2009, Jeff moved on completely and we have continued to flourish with Kim, Peter, and a team of dedicated employee-owners at the helm.